About Us

Murray Daniel

Head Coach & Owner

A fulltime CrossFit and strength coach. Seriously geeks out on coaching.

Murray has played representative junior Aussie Rules, Rugby and powerlifting. There hasn’t been a year in 20 years where he hasn’t been in a gym deadlifting or squatting.

He is a devotee of the CrossFit Football methodology which he has used to develop seriously strong and fast clients of all ages and athletic backgrounds. He uses CFFB/Field Strong in his own training and swears by the results.

The fact that the gym is spitting distance from his favorite café, Caffiend, is pure coincidence. That's his story and he is sticking to it.  If for any reason you drop by during the day and he isn't at the gym…check out Caffiend.

His love of CrossFit Football is only matched by his love of coffee, good whiskey (excellent post workout beverage) and doughnuts.


  • CrossFit Level 2
  • CrossFit Football
  • Australian Strength and Conditioning Association Level 1
  • Australian Weightlifting Federation Level 1 Strength and Power Coach
  • CrossFit Powerlifting (run by Westside Barbell)
  • CrossFit Strongman
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